Leading diamond wholesalers

Shining Qualities Ltd was established in 2020 and is based in the World Heritage city of Bath, in the West of England.

We specialise in helping independent jewellers and jewellery designers to source and buy the best diamonds in the industry, quickly, efficiently and at competitive prices.

Our mission is to provide an unparalleled diamond buying service to you, using our extensive knowledge, commitment to first-class service, Worldwide reach and advanced diamond buying platform.

Our values


At Shining Qualities, we’re incredibly proud of what we do and highly passionate about providing the best possible service. We are 100% committed to your satisfaction and to meeting your goals. We ensure that you are happy with the end product because we understand just how important your business is to you.


We help the jewellery trade to source the best diamonds in the industry. We make the diamond buying experience effortless and efficient - through our platform you can purchase diamonds directly from our exclusive global network of diamond manufacturers.


Integrity is the cornerstone of our business. We know just how much your company and your business mean to you and we are honoured to be able to play a part in your success. That’s why we are completely transparent at every stage in the process. What’s more, if you find your diamonds are not as good as indicated, we’ll take them back!


We work with integrity, quality and commitment for one important reason: we care. Our main priorities are in ensuring that you are happy with your diamonds and our service. We want you to be able to create the best quality jewellery for your customers and for your business to thrive and grow.

Try our diamond buying platform

It’s free with no monthly subscription

What our customers say

‘Providing exemplary service time and time again; Shining Qualities have exceeded my expectations when it comes to providing professional, knowledgeable and most importantly honest service. They are helping my business grow from strength to strength.’


Holly Robinson

Holly Robinson Jewellery

‘I’ve used Shining Qualities for a while now and I’ve always been extremely happy. They go above and beyond to find exactly the diamonds you need and within your budget. The communication is also great, keeping you updated with orders. Fabulous company!’


Lucy Edwards

Lucy in the Sky Jewellery

‘Shining Qualities have been incredibly helpful, sourcing exactly the diamonds I’ve needed, often at short notice and to very specific requirements. I’m thrilled to have found them and am looking forward to working with them in the future. I highly recommend!’


Rhiannon Lewis

Rhiannon Lewis Jewellery