Diamond specialists for independent jewellers and jewellery designers


Unique diamond buying service

At Shining Qualities our diamond buying service is designed specifically for independent jewellers and jewellery designers. We combine expert knowledge, worldwide reach and advanced online tools to deliver a first-class diamond buying experience for you.

We ensure you obtain quality-assured diamonds quickly, efficiently and at competitive prices, allowing you to get on with the important job of designing and making excellent jewellery, safe in the knowledge that you have the diamonds that you need.


Why use us?

Expert knowledge

We are GIA qualified gemologists with many years of diamond buying experience, so you’re in safe hands.

Quality assured

We are specialists in quality assured and ethical diamonds, including responsibly mined Canadamark diamonds.

Worldwide reach

We have access to over 2.5 million certified diamonds worldwide, allowing us to find exactly what you need.

Competitive prices

Via our online platform we are able to offer significantly lower prices than traditional diamond wholesalers.

Our advanced diamond buying platform

Our intuitive diamond buying platform is the complete solution for buying diamonds. You have access to over 2.5 million diamonds direct from our exclusive global network of diamond manufacturers. You can select by shape, carat, colour, cut and clarity. You can place, track and manage your orders, download videos, images and certificates for use in your sales materials. The price on the platform is the price you pay, no hidden costs and no monthly subscription fees.


Our success in numbers




Billion Value of Listings


Daily Diamond Searches

Try our diamond buying platform

It’s free with no monthly subscription

What our customers say

‘Providing exemplary service time and time again; Shining Qualities have exceeded my expectations when it comes to providing professional, knowledgeable and most importantly honest service. They are helping my business grow from strength to strength.’


Holly Robinson

Holly Robinson Jewellery

‘I’ve used Shining Qualities for a while now and I’ve always been extremely happy. They go above and beyond to find exactly the diamonds you need and within your budget. The communication is also great, keeping you updated with orders. Fabulous company!’


Lucy Edwards

Lucy in the Sky Jewellery

‘Shining Qualities have been incredibly helpful, sourcing exactly the diamonds I’ve needed, often at short notice and to very specific requirements. I’m thrilled to have found them and am looking forward to working with them in the future. I highly recommend!’


Rhiannon Lewis

Rhiannon Lewis Jewellery